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Branding


WHAT IS BRANDING?

BRANDING… WHAT THE HECK IS IT? MANY OF OUR CLIENTS COME TO US THINKING THEIR LOGO IS THEIR BRAND.

Well, in the original sense of the word, that is true. Just like ranchers burning their “brands” or marks in livestock to identify ownership, a logo is your “mark.” But there’s a much bigger and more important story to creating and building a brand.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.



HOW TO GO ABOUT CREATING A BRAND, LETS TAKE A LOOK AT THE ELEMENTS YOU HAVE CONTROL OVER YOUR SER

Always deliver the exceptional Your brand makes a promise to your customer Your brand must deliver on its promise Cultivate your brand culture and support your brand promise

Whats the Difference between Logo Design and Branding?

Never fear, your Cleveland Logo design firm Go Media is here to explain! Everyone knows what a logo is. Its that shape companies use to represent their company. But what branding exactly? Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.