The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.
But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn. What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service.
Some Types of Online Marketing
• Website marketing
• Promoting your company online
• Email marketing
• Social networking
• mobile advertising
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
How to promote your business through Social networking ?
Social networking sites like Facebook, Twitter and LinkedIn are crucial tools to help you reach out to your target market online. They allow you to set out your stall, demonstrate your expertise and build relationships with customers, prospects and suppliers. Above all they enable you to promote yourself and your business widely, drive traffic back to your website and ultimately boost sales.
What is Website marketing ?
At the very least, a website can help your customers find you, providing contact details and showcasing your work. But the marketing opportunities that the internet presents go much wider and deeper than this.
You can tell visitors about your product or service and promote special offers. You can improve customer service by giving useful information and enabling customers to offer feedback.
Promoting your company online :
Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help.
Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their reputation and brand. Establishing a presence on Twitter, Facebook and LinkedIn can allow you to communicate directly with exisiting and new, target markets.
What is Email marketing ?
Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than traditional marketing mailings. It is also easy to track responses so that you can easily test what works and tweak your emails to increase response rates.